XING

Xing.com, vormalig OpenBC (OpenBusinessClub) ist ein deutschsprachiges Portal, um ein Onlineprofil anzulegen, Neukunden zu finden, sich zu präsentieren und in Gruppen aktiv zu werden.

Im Gegensatz zu Portalen wie Facebook und Linked.In, die ich hier hauptsächlich zu Marketingzwecken vorstelle, möchte ich dir dringend anraten, XING in anderer Weise zu nutzen. Ein Profil auf XING ranked hoch in den Suchmaschinen, wenn jemand nach deinem Namen sucht. Gib deinen Namen aus Spaß doch einmal als Exact Match in Google ein (exact match = dein Name in “, also z. B. “Max Mustermann”). Schau einmal, was dabei herauskommt.

Wenn du ein Profil auf XING eröffnest, ist die Chance hoch, dass es als erstes Ergebnis angezeigt wird, wenn jemand nach deinem Namen sucht. Und du willst doch sicher, dass das erste, was man von dir liest, positiv ist?! Deshalb solltest du auf XING.com ein Profil eröffnen und es gewissenhaft ausfüllen.

Bei XING gibt es eine Gratis- und eine Premiumversion. Gratis reicht für unsere Zwecke vollkommen aus. Wenn du dich angemeldet hast, füll einfach deine beruflichen Stationen aus. Wenn du von der Uni oder Schule kommst, dann schreib einfach “Freiberuflich tätig im Internet Marketing seit XX/XX” oder so etwas und ein paar Stichwörter zu deiner Tätigkeit. Präsentier dich jedenfalls von deiner besten Seite.

Als nächstes schaust du mal, wer alles auf XING ist, den du kennst. Du kannst dich auch mit mir vernetzen http://www.xing.com/profile/Sebastian_Schertel, wie übrigens auf allen Social Media Portalen.

Wichtig ist bei XING, dass die ersten Sätze, die du bei “Ich biete” angibst auch in der Beschreibung bei Google angezeigt werden, also sind diese Sätze die wichtigsten, die du eingeben wirst. Denk daran: für den ersten Eindruck gibt es keine zweite Chance.

Füll alles gewissenhaft aus und wenn du willst, suchst du Gruppen, die dich interessieren. Trag dich ruhig ein, beteilige dich ein paar Mal an der Konversation. Am meisten macht man sich beliebt und gewinnt neue Freunde, wenn man in der Diskussion beiträgt, ohne irgendetwas anzubieten. Wenn jemand ein Problem hat, hilf, es zu lösen. Mach das einige Male in einer Gruppe. Irgendwann wirst du automatisch in den Augen der anderen Gruppenmitgliedern als Experte angesehen, wenn du wertvolle Beiträge leistest. Neue Freundesanfragen folgen auf dem Fuße.

Natürlich bietet XING viele Möglichkeiten üblicher Web 2.0 Seiten, aber derzeit keine Status Updates. Du siehst aber, wenn jemand aus deinem Netzwerk neue Freunde hat und du kannst bis zu 7 Generationen tief die Kontakte verfolgen und so bereits auf interessante neue Leute stoßen.

Ich möchte dir also raten, XING als eine Möglichkeit anzusehen, dich bestmöglich zu präsentieren, auch für mögliche Kunden in der Zukunft. Warum du als BlackHatMarketer noch einen Plan B, also “Arbeit” für externe Kunden ins Auge fassen solltest, werde ich dir später noch erklären.

To-Do List:

  • geh auf www.xing.com und eröffne ein Profil
  • füll das Profil gewissenhaft aus
  • suche oder lade Freunde ein
  • finde Gruppen, die dich interessieren und schreib interessante und hilfreiche Beiträge

Es ist natürlich einige Arbeit, besonders, wenn man in mehreren Netzwerken aktiv ist. Aber die gesamte Kontaktpflege sollte kein Hauptbestandteil deiner Arbeit sein, sondern als unterstützender Prozeß in Leerlaufzeiten verstanden sein. Verwende ca 30 Minuten am Tag auf diese Tätigkeiten, aber nur wenn es nichts anderes, wichtigeres gibt.

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Nichts anzuzeigen.

Comments

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    関連ストーリー:
    World Wide Web、20周年(2回目) 2011年08月08日
    WWWの発案者Tim Berners-Leeがブログを開始 2005年12月22日
    祝! Tim Berners-Leeがナイト爵叙勲へ 2003年12月31日

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    VirtualSalt. 15 June 2008. Web. 20 Apr. 2009.

    In the example above, the first date is the date of the page itself, while the second date is the date you accessed (read or printed) the page.

    MLA style with URL:
    Harris, Robert. “Evaluating Internet Research Sources.” VirtualSalt. 15 June 2008. Web. 20 Apr. 2009. .

    APA style:
    Harris, R. (2010, November 22). Evaluating Internet research sources. Retrieved from

    cheers, Heather]]>

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  55. says:

    VirtualSalt. 15 June 2008. Web. 20 Apr. 2009.

    In the example above, the first date is the date of the page itself, while the second date is the date you accessed (read or printed) the page.

    MLA style with URL:
    Harris, Robert. “Evaluating Internet Research Sources.” VirtualSalt. 15 June 2008. Web. 20 Apr. 2009. .

    APA style:
    Harris, R. (2010, November 22). Evaluating Internet research sources. Retrieved from

    cheers, Heather]]>

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  68. says:

    VirtualSalt. 15 June 2008. Web. 20 Apr. 2009.

    In the example above, the first date is the date of the page itself, while the second date is the date you accessed (read or printed) the page.

    MLA style with URL:
    Harris, Robert. “Evaluating Internet Research Sources.” VirtualSalt. 15 June 2008. Web. 20 Apr. 2009. .

    APA style:
    Harris, R. (2010, November 22). Evaluating Internet research sources. Retrieved from

    cheers, Heather]]>

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