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Facebook

01/04/2009 By 112 Comments

Facebook.com ist eines der weltweit größten Portale, um sich zu präsentieren. Wie auf vielen anderen Börsen stellt man ein Profilbild ein, schreibt über sich, über seine Hobbies, Vorlieben und kann Videos, Fotos und andere Medien teilen.

Facebook ist einer der professionellsten Dienste, um ein Onlineprofil anzulegen und viele Geschäftsleute in aller Herren Länder nutzen Facebook als Profilseite. Es dient dazu, sich mit anderen Menschen zu vernetzen. Vor allem aber ist es gedacht, sich mit Menschen zusammenzuschließen, die man wirklich kennt. Deshalb werden Freundesanfragen von Facebook nur weitergeleitet, wenn man anklickt, dass man die Person von der Arbeit oder von woanders her kennt. Deshalb ist das Freundeslimit auch auf 5000 beschränkt.

Was manchem als sehr viel erscheint ist für uns Marketer nur eine Frage der Zeit und oft zu wenig. Es wurden schon berühmte Internet Marketer gesperrt, weil sie nach Erreichen ihrer 5000 Freunde andere Leute angeschrieben haben. Facebook hat eine merkwürdige Regelung, was Freunde angeht und wie man sich präsentieren darf, bzw. in welchem Umfang.

Nichtsdestotrotz ist Facebook eine wertvolle und absolut essentielle Ressource für uns Internet Marketer. Eröffnet es doch u. a. die Einbindung unseres RSS-Feeds, das Aktualisieren von Status-Updates und das Eröffnen einer Fanpage.

Die Statusupdates werden wie auf anderen Web 2.0 Seiten auch unseren Freunden angezeigt, sobald diese sich einloggen. Ebenso ist der eingebundene RSS-Feed ein weiteres Medium für uns, unsere Artikel und unser Blog bekannter zu machen, neue RSS Abonnenten zu finden und unsere Reichweite in den Suchmaschinen zu erhöhen.

Das Erstellen einer Fanpage erlaubt, dass sich jeder als Fan eintragen kann und man damit praktisch das Freundeslimit von 5000 umgehen kann. Insbesondere, da man alle Fans auf einer Seite gleichzeitig anschreiben kann. Natürlich nicht jeder, da sonst Spam Tür und Tor geöffnet wäre. Aber der Ersteller der Fanpage und einige andere Personen können die Gruppennachricht-Funktion nutzen und alle Fans auf einmal kontaktieren.

Welchen Nutzen bringt uns das für unsere Marketingaktivitäten?

  • Statusupdates machen uns greifbar und werben im kleinen Maße für uns
  • RSS-Feeds erhöhen unsere Reichweite und vergrößern damit unsere Leserschaft
  • Fan-Pages zu unserer Person oder einem interessanten Thema schafft schnell viele interessierte Leser/Teilnehmer, die man auch über neue Produkte etc. informieren kann = Provisionen in unser Portemonaie

Facebook ist ein weiteres höchst nützliches Web 2.0 Spielzeug. Die restlichen Funktionen kannst du gern direkt auf der Internetseite www.facebook.com nachlesen. Ich habe mich im Augenblick darauf beschränkt, was als erstes für uns Marketer auf Facebook wichtig ist.

To-Do List:

  • Geh auf www.facebook.com und eröffne einen Account
  • richte dein Profil ein und surf durch die Gruppen
  • wenn du willst, eröffne eine eigene Gruppe und lade deine Freunde dazu ein
  • such auf Facebook nach Freunden oder lade andere per E-Mail ein
  • such in den Facebook Gruppen nach großen Gruppen und heißen Themen

Wichtig ist, aktiv zu werden. Facebook ist eine großartige Möglichkeit, eine große Zielgruppe zu eröffnen und auch, gr0ße Märkte zu finden, indem du schaust, welche Gruppen “heiß” sind und viele Teilnehmer haben. Du kannst vielleicht sogar einen Trend ausmachen, der noch gar nicht in Deutschland ist und kannst dich bereits jetzt dafür positionieren. Viel Spaß beim Surfen und Suchen.

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Filed Under: Web20

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