Commercial Intention Tool

Microsoft. Wir alle benutzen ihre Software und fast jeder hasst Microsoft. Niemand mag die Firma so wirklich und Hardwareprodukte von Microsoft werden ungern gekauft. Natürlich ist das hauptsächlich ‘in der Szene’ so, aber wer dieses Blog liest, ist wohl eher in der Szene als Ottonormalverbraucher. Und die meisten Personen setzen auf Apple, wenn es um Hardware geht, wie iPhone und iPod. Der iPod ist der Standard für mobile Musik, ich kenne niemanden, der da ein Microsoftprodukt mit sich herumträgt. 

Aber obwohl viele Menschen Microsoft nicht mögen bringt Microsoft doch oft gute Software auf den Markt. Ich spreche jetzt nicht vom Fehlerteufel Windows und dieses Thema allein rechtfertigt eine ganze Debatte. Ich ergebe mich nicht in diese Schlacht und beschränke mich darauf, was dir nützt. Nämlich das neueste Spielzeug von Microsoft, was jeder kostenlos für sich nutzen kann. Es heißt: Online Commercial Intention

Was dieses kleine Tool macht, ist einerseits einfach und andererseits kompliziert: man gibt einige Keywords ein oder eine Webadresse und lässt sie untersuchen. Das Online Commercial Intention Tool (OCIT) gibt dann mit einem Wert von 0,00 bis 1,0 an, ob die Person, die die Domain oder Keywords in eine Suchmaschine eintippt auf der Suche nach Informationen ist oder tatsächlich etwas kaufen will.

Also gehen wir mal auf OCIT und geben “wii” ein. Ergebnis: commercial intention 0,88. Heißt in diesem Fall, die Wahrscheinlichkeit, dass jemand der nach diesem Suchbegriff sucht, eine Wii kaufen will, liegt bei 88%. Das Schöne ist, man kann eine kleine Checkbox anklicken, ob das Ergebnis korrekt war oder nicht. Inwieweit diese Bewertung das Tool beeinflusst, ist noch nicht abzusehen.

Geben wir einmal “buy wii” ein und wir erhalten commercial intention 0,92, also zu 92% will so eine Person auch eine Wii kaufen. “wii discount” liefert sogar 96% Wahrscheinlichkeit. Heißt also, ich sollte meine Webseite auf den Suchbegriff wii discount und buy wii optimieren. Auf Wii allein sowieso nicht, da hier die Konkurrenz zu groß ist. (wir steigen später in die richtige Keyword Research ein, das hier sind nur Beispiele)

Sucht jemand nach “wii cheats” zeigt uns das Tool eine non-commercial intention von 0,56 an, also mit 56%iger Wahrscheinlichkeit will so jemand die Wii nicht kaufen. (hier: weil er sie schon hat)

Das Tool liefert uns also Wahrscheinlichkeiten, dass jemand kauft und Wahrscheinlichkeiten, dass jemand nicht kauft. Also eine schöne Ergänzung in unserem Repertoire, um unsere Keywords zu überprüfen, wie hoch die Wahrscheinlichkeit ist, dass jemand sein Geld locker macht. 

Nachteile dieses Programms sind allerdings, dass Microsoft nur auf Daten seiner Suchmaschine zurückgreifen kann und Kumo.com (die neue von Microsoft) noch nicht aktiv ist für die Öffentlichkeit. Also sind die Daten etwas beschränkt, können aber sehr gute Anhaltspunkte geben. Und ein weiterer Nachteil ist ganz einfach, dass dieses Tool auf den amerikanischen/englischen Markt zugeschnitten ist und derzeit nur durchschnittliche Ergebnisse für deutsche Suchanfragen liefert.

Wie gesagt, für eine erste Überprüfung und neue Ideen ist dieses Tool sicherlich eine gute Sache und wird sich mit etwas Glück zukünftig zu einem nützlichen Helfer entwickeln. Dieses Werkzeug ist kaum bekannt, also geh ruhig auf die Seite OCIT und spiel mit dem Tool herum. Viel Spaß damit.

Tags: , , , , keywordtool

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Comments

  1. marty2travel says:

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    Microsoft adlabs are offline. Is that a permanent situation? http://adlab.msn.com/Audienc… and

  4. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

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    Microsoft Adlabs OCI Mystery Theater http://www.ebizroi.com/blog… (there’s a picture of a cute guy in one of the screen shots)

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  15. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

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    Web page searches display two levels of commercial intent: informational and transactional. This tool can detect customer intent to acquire information or to purchase products based on their search queries or recently visited URLs. For example, if a customer searches for "canon digital camera", it is likely that they want to purchase a canon digital camera; therefore, the online commercial intent is strong, with a confidence level larger than 0.5.

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  28. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

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  30. Twitter says:

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  31. RodryArmayor says:

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  35. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

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  37. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

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  43. MichaelH14 says:

    It can be addictive – I guess thats the commercial intention

  44. delicious says:

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    RT Microsoft adCenter Platform Conforms to AdWords ‘Industry Standard’ via

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    Microsoft adCenter Upgrades for 2011 Holiday Season –

  48. "market research" - Twitter Search says:

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  49. MichaelH14 says:

    It can be addictive – I guess thats the commercial intention

  50. Twitter says:

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  54. WebGal2010 says:

    How To Develop A Pay Per Click Keyword Campaign Which Will Create A High Commercial Intention

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    How To Develop A Pay Per Click Keyword Campaign Which Will Create A High Commercial Intention

  56. BigMammaSEO says:

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  59. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  60. StanleyRees says:

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  61. delicious says:

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  62. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  63. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

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  75. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

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  93. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  94. delicious says:

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  95. randtfrhsfv5 says:

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  103. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  104. delicious says:

    Microsoft AdCenter Labs Demographics Prediction –

  105. Amplify | My Newsfeed says:

    Tool for seeing how often people buy from pages featuring that key word

  106. shelbygagnon says:

    Microsoft adcenter professional: Platonic E-Solutions Pvt. Ltd. is a Google Adwords Certified, internet marketin…

  107. phhabert says:

    PPC Keyword Toolz: PPC Keyword Toolz
    Create Google Adwords, Microsoft Adcenter / Yahoo Campaigns In Minutes! Gen… http://t.co/T1TC4HTD

  108. adCenter says:

    keyword research : Google Adwords’ Keyword Estimator
    Google Insights,Google Trends,Microsoft AdCenter Keyword Forecasting, Wordtracker

  109. pavelichamxjxn3 says:

    How can one see the actual keyword search queries that triggered the ads in Bing’s Microsoft AdCenter?

  110. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  111. healthand says:

    Yahoo Rich Ads Are Back, Now in Microsoft : RKGBlog #ppcchat

  112. CPAProsperity says:

    RT I Love Them! —< Yahoo Rich Ads Are Back, in >em/em<>em/em< : RKGBlog >a >a title=”#ppcchat” class=” “/a

  113. EileenDemetrio says:

    Google AdWords vs. Microsoft adCenter | Ad Boy World: Google AdWords аnd Microsoft adCenter аrе both very useful…

  114. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  115. golfing18holes says:

    Hay más allá de Google…// Yahoo Rich Ads Are Back, Now in Microsoft adCenter : RKGBlog

  116. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  117. EileenDemetrio says:

    2011 functionality – You would not be surprised we’re a bit geeky and loved the new homepage dashboard:

  118. SEO&PHP says:

    Oh good, I’m going to have to install Microsoft AdCenter again. See you in 18 hours!

  119. - Rssdream says:

    Titan SEO Describes Microsoft AdCenter’s Improvements Just in Time for the … – PR Newswire (press release) –

  120. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  121. ceeSPUNK says:

    Hay más allá de Google…// Yahoo Rich Ads Are Back, Now in Microsoft adCenter : RKGBlog

  122. Twitter says:

    [FREE] Get $25 Microsoft Adcenter Coupon –

  123. CamiloReina says:

    Marin-Software : Free $200 Advertising for Microsoft Adcenter from Marin Software

  124. Delicious/tag/blog says:

    Microsoft adCenter Labs: Advertising and Keyword Research Tools –

  125. UKdealsbykermit says:

    roar Microsoft’s Steve Ballmer Strikes Content Deals To Turn The Xbox Into A Home Entertainment Hub: Microsoft’s…

  126. jtobeman says:

    Is it me, or is Microsoft adCenter a bit clunky?

  127. Picasa Web Albums says:

    Is Microsoft’s adCenter labs just down right now is it no longer around? http://adlab.microsoft.com/

  128. Top Keyword Products says:

    Create Google Adwords, Microsoft Adcenter / Yahoo Campaigns In Minutes! Generate 1000s Of Adgroups, Text Ads, Image Ads In Seconds. Target Search And Display Networks. Use Dynamic Keyword Insertion To Lazer Target Your Ads To Get Low CPC And High Qs!

  129. nekki says:
  130. Twitter says:

    PPC Keyword Toolz –

  131. says:

    Gone with the Wind (with his wife, also a cross-dresser). 4Chan came up as one of the sites this would be marketed through :)
    * a gay, ball-dancing Italian male, writer and translator, aged 27, loner with cat, engaging in an exhibition of Venetian canal systems (with specific interest in the Gondoliers).
    * a 72 year old retired engineer, a widow with strong interest in the arts (is a Banff Patron), engaged with a message board treasure-hunt artwork where the audience are asked to contribute by tearing off the clues, working out the answers and posting them back to the board. Ends up being invited to talk about her engagement on local radio.

    Yes the outcomes were very far fetched but as the focus of this exercise was on the importance of the user (and not the overall concept design/pitching process more seriously) I wanted to make it more relaxed & fun. I don't mean the version I went through wasn't fun – far from it! But that was embedded in an entire week of processes designed to brainstorm and pitch a hundred ideas. These artists have one idea that they arrived with and limited time to realise it. My feeling was an exercise that focused on the user would centralise that hot-spot for them and maybe help them apply that serious focus to their own work.

    The artists are participants of the BNMI Almost Perfect Locative Media Residency. They range in experience & background, some emerging artists, some more established, some programmers. No one has any commercial intention behind their projects.

    Thanks for commenting :) ]]>

  132. harry5301 says:

    Commented on Microsoft adCenter summer 2010 upgrades with New Features / SEO Blog PageTraffic

  133. aatishseo says:

    Search Alliance Begins First AdCenter Testing In Europe: Microsoft adCenter ads are soon coming to Yahoo pages i…

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